Pellini introduces Seline, its new virtual voice for contemporary living

With a distinctive and contemporary voice, Seline will guide audiences through the relationship between natural light, comfort, energy efficiency, wellbeing and design, offering fresh perspectives on how design choices shape the way we live in and interact with our spaces.

Seline’s first project will be Habitāre, a series of short stories inspired by real-life situations and designed to turn technical subjects into accessible ideas and reflections. The name comes from the Latin habitare: to inhabit, to live in a place, to make it one’s own environment. Because inhabiting a space is not simply about being inside it, but about developing a relationship with the way that space affects us. The stories will begin with everyday experiences: glare on a screen while working from home; a room that continues to release stored heat even after sunset; the relationship between light and the sleep-wake cycle; the need to reduce energy consumption and costs; and the role of darkness and temperature in the quality of rest. These situations will provide a starting point for exploring topics such as indoor comfort, circadian rhythms, thermal inertia and solar factor, while addressing one central question: how can we live better in the spaces we use every day?

Seline will be available across Pellini’s official channels, with new platforms such as Spotify added as dedicated storytelling spaces designed to reach new audiences and build greater knowledge and awareness around the quality of living environments. Seline thus becomes a bridge between technical innovation and everyday life, starting from people, their daily experiences and their wellbeing.